In this case, Sales would be sitting around twiddling their thumbs for the first three weeks of the month and then drown in lead flow during the final week. Conversely, if the Marketing team crushed the first week's lead goal and then generated a slow trickle of leads for the rest of the month, the Sales team would be in a lot of trouble, even if Marketing successfully limped to their SLA goal.
Tipo de fuente
Libro
Autor
Mark Roberge
Título de la fuente
The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million